Working towards brand-consumer value alignment in the fashion industry.


This is the WearOurValues Report 2019

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Is there Alignment between the Brand and the Consumer?

A Baseline Study Conducted by Dhana Inc.



(n) 1. the regard that something is held to deserve; the importance, worth, or usefulness of something

2. a person's principles or standards of behavior; one's judgment of what is important in life.


Oxford Dictionaries 


What is WearOurValues?

WearOurValues is a community of advocates dressing, styling, designing, and shopping as a reflection of our fundamental values. By making incremental changes to our everyday lifestyle, we are engaged in the progression aiding environmental and social issues. WearOurValues is the first step to reducing the impact, while making adoption as easy as possible, using the hashtag #WearOurValues to connect, communicate, and inspire solutions. 


Who are we? 

We are tools, tips, and insights on the ways in which we can shop, style, source, and care for clothes as an expression of our core fundamentals.

We are re-aligning brand-customer values to make sure the clothes we wear support the people and planet we love. 

We are a movement. We are committed. We are rebelling. We are determined. We are alike. And we are pushing the second most polluting industry to change for future generations to live a cleaner world. 



follow us & join the movement.



2nd most polluting industry

80% of garment workers are women ages 18-24

70% of used textile waste ends up in landfills...and only 17% is receycled

Only 10% of donated clothing is sold

Average lifetime of cloth = approximately 3 years....


But 100% of textiles and clothing are recyclable. 




Seek out repurposed, redesigned, or vintage garments that have lived a little longer, slowing down their journey to landfills. 

Save money, shop second-hand, and swap at fashion exchange boutiques.

Make money and sell your 'old' garments. There is a market for everything. Like your old fringe cowgirl boots you know need to go.

Consider customizing your old garments to create new. Have a special talent for bedazzling, but little time? Start selling your curated work to vintage shops nearby.