WearOurValues is Dhana Inc.'s first social campaign pushing the fashion industry from niche to norm by empowering consumers to think deeper about the clothes we wear, the brands we shop with and the power we have in voting with our dollar. As a sustainable fashion brand, we are seeing the consequences of climate change and social injustice every day within the industry. While we are proud to be able to offer a sustainable and ethical product aiding the impact, we want to do more. In order for the industry to revolutionize, we need consumers to disrupt the way in which we think, dress, shop and communicate with brands. By using the hashtag #WearOurValues we are communicating our efforts by raising awareness, educating, inspiring, offering solutions and connecting with like-minded people engaged in the progression.

How can we transform the process of the fashion industry, from production to consumption, so it can be exponentially better?
— Shamini Dhana, Dhana Inc. Founder & CEO

Fashion is unique and we want to highlight the solutions that are just as creative. We see WearOurValues as a community of advocates, connecting brands, business owners and consumers, paving an environment for collaborative thinking. Join the movement, reflect on the origin of your clothes, how to lengthen product lifecycle and re-communicate consumer demand in order for brands to align our values, supporting the people and planet involved. 


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Interested in learning more or collaboration opportunities, please contact our Marketing Associate, Bailee Christmas at